Can Beacons And Predictive Analytics Lift Packaged Goods Sales In-Store?
One advertiser used beacon platform inMarket's 'Quantum Receptivity' tools to generate 3.5x higher sales.
By David Kaplan, May 11th
Beacon Marketing Platform inMarket Introduces Predictive Targeting Program
The program is called ‘Quantum Receptivity,’ and the aim is to reach shoppers in pre-buying mode with the promise of extending beacons' retargeting value.
By David Kaplan, Nov 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th