Analysis What Are The Subtle Differences Between Gen-Z And Millennials Offline Brands Need To Know? Among other things, Despite becoming a young adult in today’s era of mindful eating, a Foursquare study finds Gen Z is actually more likely than other generations to visit major fast food and casual dining chains.
News GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands “Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent," says GroundTruth CMO Eric Hadley. The new partership will examine specific menu items and dayparts to help restaurants answer questions about "intent."
Analysis McDonald’s Owns ‘Quick And Easy’ Among QSR Customers — Rivals Need To Look Other Values To Compete "Rather than follow McDonald's into value and convenience and fight them at their own game, other chains should consider hanging their hat on some of the other drivers that matter with QSR consumers," says an analysis by Sense360's Eli Pornoy.
Analysis ‘IHOb’ Buzz Was A Hit With Men, But Shows IHOP Struggling With Women IHOP is looking at a broader strategy than just being recognized for having burgers. The underlying message by promoting burgers is that IHOP wants to be known more more than just breakfast, which is what pancakes can be viewed as an emblem for.
Analysis Can Uber Make Burger-Delivery-By-Drone A Real Thing? If it sounds too 'sci-fi,' consider Delivery Econ 101: 'As off-premise dining grows across the country, it becomes less economical for a delivery driver to spend 20+ minutes making a delivery for a $10 burger and fries," says Yext's Lee Zucker.
Analysis What Google Maps’ ‘Landmarking’ Of Marquee Brands Means For Local Businesses "This is a perfect example of businesses not being able the control the user interface or the artificial intelligence of smart devices, maps and directories," says Yext's Lee Zucker. "What businesses can control are the facts these intelligent services know about your brand and its locations."