Jack In The Box Leads Late Night With ‘Munchie Meals’ And Dance Club Lighting
Burger King, Domino’s, and Taco Bell are also doing well with night owls thanks to digital engagement tools, xAd says in its Q2 foot traffic report.
By David Kaplan, Aug 4th
McDonald’s Leads Quick Serve Food Category In Foot Traffic
Not only did McDonald's net a third of all QSR foot traffic in Q1, an xAd report found that its customers are the most loyal.
By David Kaplan, May 11th
At SxSW, McDonald’s Explores Personalization And Engagement Through Multiple Lenses
Location data, virtual and augmented reality, messaging platforms, and mobile pay all come together from global to local for the iconic burger chain.
By David Kaplan, Mar 15th
Popeyes App Challenges Consumers — And Media Buyers — To A Game Of Chicken
Mobile experiences are what build “value” for younger consumers — not price alone, the Cajun QSR finds.
, Apr 8th
Let’s Get ‘Phygital’
One of DigitasLBi’s primary goals includes bridging the gap between digital and physical. As that space evolves, the agency is closely examining the challenges and possibilities of beacons.
By Nicole Spector, Aug 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th