How GroundTruth Drove 170,000 Taco Bell Visits For Two-Week ‘Live Más’ Campaign
"More importantly, the increase in taco sales meant more donations to the Taco Bell Foundation for our Live Más Scholarship," said Taco Bell Media Manager David Garcia.
By David Kaplan, Sep 28th
Casual Dining Tech Vet Michael Furlow Is Denny’s New CIO
'Having spent my career in the restaurant industry, I have always admired Denny’s for its ability to evolve and adapt to best serve customers both in the U.S. and around the world,' said Furlow.
By David Kaplan, May 26th
Marco’s Pizza CMO Seyferth Plots Noisy Digital Expansion For Quietly Growing Chain
The digital ad vet who helped shape the interactive strategies at Domino’s, Kraft, Coors, Gatorade, and Ford is refashioning the 40-year-old Marco's Pizza to better capture mobile moments.
By David Kaplan, May 18th
As Subway Shrinks Location Footprint, Can Facebook Bot Messager Drive Loyalty?
The sandwich chain's Facebook launch represents 'the largest deployment of a Messenger bot in the restaurant industry,' says Subway digital head Carman Wenkoff.
By David Kaplan, Apr 24th
Why McDonald’s Owns California’s Late-Night Drivers
Waze’s Bart Kloosterboer also explains why Whataburger is so big in Texas.
By David Kaplan, Feb 27th
Bloomin’ Brands’ 2017 Focus: Build Up Loyalty Programs
Loyalty is aligned with the experience of Bloomin' Brands' restaurants — which include Outback Steakhouse, Carrabba’s, Bonefish Grill, and Fleming’s — says Chief Brand Officer Chris Brandt.
By David Kaplan, Jan 31st
McDonald’s CEO Outlines Mobile Ordering Expansion To Drive Visits
Same-store sales struggled in Q4 for McDonald's, but CEO Steve Easterbrook is pinning hopes on the QSR's branded app to drive sales.
By David Kaplan, Jan 24th
Why the Food Court is the New Department Store
Awareness of the patterns and preferences that govern foot traffic, whether at a restaurant or a retailer, comes down to location data, writes UberMedia's Eric Aledort.
, Dec 14th
White Castle Gets A Quarter Of Its Foot Traffic After 10PM
Meanwhile, Qdoba Grill has few options for late-night dining, and therefore sees a mere 4 percent of its visits after that time, Foursquare stats show.
By David Kaplan, Oct 6th
The Late-Night Eating Wars: College Edition
Back-to-college is in full swing and Foursquare and Mapbox are showing the most popular places students are gravitating to after midnight.
By David Kaplan, Sep 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th