Q4 2016 earnings
McDonald’s CEO Outlines Mobile Ordering Expansion To Drive Visits
Same-store sales struggled in Q4 for McDonald's, but CEO Steve Easterbrook is pinning hopes on the QSR's branded app to drive sales.
By David Kaplan, Jan 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th