Verve German Acquisition Pushes Mobile Ad Platform Deeper Into Proximity-Targeting
'We are opening the doors to Germany’s foremost push technology; working together will make our offering even stronger for our clients and bring Verve firmly into the heart of Europe,' says Verve's Ian James.
By David Kaplan, Lauryn Chamberlain, Jun 26th
MapQuest Offers ‘What To Do’ In Addition To ‘Where’ With Memorial Day Push Notifications
The Verizon/AOL map platform is alerting holiday weekend travelers to traffic with in-app push messages as well.
By David Kaplan, May 28th
Personal Beacons Are The Gateway To Wider Retail Acceptance, Says Signul
In-home use cases show that the technology can be used for more than just push notifications.
By Daniel Parisi, Mar 9th
Getting Geo-Triggered Push Notifications Right Requires Deeper Understanding Of Personalization
Permission-based marketing isn’t just about respecting consumers’ boundries, as contextual notifications perform 3x better than mass messages, Localytics says.
By Daniel Parisi, Jan 21st
Push Notifications More Likely To Drive Engagement With Personalization
The report also found that users who opt in to push notifications engage with their app more, but overall opt ins are down.
By Daniel Parisi, Dec 10th
Charlotte Russe Shoppers Overwhelmingly Opt-In To GPShopper’s Push Notifications
An ‘Appy Hour’ campaign shows consumers aren’t annoyed by smartphone pings and alerts if it gets them the items — and deals — they want.
By David Kaplan, Oct 5th
Kahuna Makes Push Notifications, Marketing Automation Personal
By using first party data to build user profiles, brands can understand each consumer — and communicate with them — regardless of channel, says CEO Adam Marchick.
By Lauryn Chamberlain, Sep 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th