GeoMinds: Five Ingredients of Beacon Magic
Proximity tech consultant Stephen Statler separates beacon dreams from nightmares when it comes to describing how these devices can impact the indoor customer experience.
By Stephen Statler, May 18th
Opera Mediaworks Organizes Beacon Developer Alliance
The mobile ad platform has lined up eight partners with the promise of moving micro-targeting from “ad hoc ads” to “enhancing consumer experiences.”
By David Kaplan, Jan 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th