How Sightly’s New CMO Larry Harris Plans To Mix Location Targeting For Personalized Video
The former PubMatic marketing head arrives at video ad distributor from native ad platform Kiosked to serve as Sightly’s CMO and first Chief Strategy Officer.
By David Kaplan, Jun 3rd
Looking Beyond Location Ad Tech, Factual Brings In PubMatic’s Jonas As First Revenue Head
International expansion is on the way as the geo-data provider sees a wider use case for its location analytics.
By David Kaplan, Feb 11th
New Hires: SITO Mobile And Engage:BDR Make Leadership Additions
As online-to-offline marketing companies wrap up 2015 and plan for 2016, expect more changes at the top.
By David Kaplan, Oct 26th
xAd Integrates With Rubicon To Expand Location-based Private Marketplaces
The agreement marks the first outside use of xAd’s bid requests and promises to open up more valuable mobile ad inventory at scale.
By David Kaplan, Apr 16th
Verve Preps Place-Based Private Marketplace
The intersection of programmatic and location is now focused on giving ad sellers more tools to drive online-to-offline transactions.
By David Kaplan, Oct 23rd
xAd Aims To Leave Larger ‘Footprints’ With New Funding
Can a $50 million investment help the geo-marketing specialist “pass” the beta test for its real-time analytics platform?
By David Kaplan, Sep 10th
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th