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proximity marketing

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories this week, from Valentine's stats marketers need to know to why H&R Block is allying with IBM Watson.

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 16th

Analysis What Does The Future Of Proximity Marketing Look Like? Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers' mindshare, Unacast is looking beyond the Bluetooth-powered devices.

David Kaplan

By David Kaplan, Feb 13th

News How Walgreens’ App Update Will Leverage Beacons To Improve The In-Store Experience After a quiet test of the technology last spring, the major drug store chain aims to take its omnichannel strategy to the next level. Will customers respond?

Lauryn Chamberlain

By Lauryn Chamberlain, Nov 9th

News Beacons Are Taking Off At Airports Retail is still the dominant space for beacon uses, but 84 percent of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors, according to Proxbook's Q3 report

David Kaplan

By David Kaplan, Nov 7th

Geo 101 GeoMarketing 101: How To Build A Geofence Geofencing is a great way to communicate with customers in real-time — and it’s a simple way for small businesses to enter the world of location marketing.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 11th

Geo 101 GeoMarketing 101: Driving Better Marketing Results With Geofencing There’s more to geofencing technology than sending coupons to every consumer in a wide radius.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 4th

Analysis Scalable Success with Beacons: 3 Qualified Business Cases Beacons have the potential to reshape the way customers interact with brands — but marketers need to walk before they can run.

By James Moore, Oct 4th

Geo 101 GeoMarketing 101: What Is Proximity Marketing? Proximity Marketing lies at the intersection of mobile and location, where big things are happening for marketers.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 30th

Analysis How The Orlando Magic Generated $1 Million In Ticket Sales With Beacons Proximity technology helped boost the NBA team's app adoption by 30 percent plus a 233 percent jump in Fast Break Pass sales from last season, according to Unacast's Q2 Proxbook report.

David Kaplan

By David Kaplan, Jul 28th

Analysis Google’s Plan to Change the Proximity Landscape and Make It Its Own With updates to Eddystone, Instant Apps, and Nearby notifications on Android, Google is shaping the location landscape to its specifications, writes Blesh’s Ugur Gokdere.

By Ugur Gokdere, Jun 7th

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