10 Things To Know About Online-To-Offline Marketing This Week
Our top stories this week, from Valentine's stats marketers need to know to why H&R Block is allying with IBM Watson.
By Lauryn Chamberlain, Feb 16th
What Does The Future Of Proximity Marketing Look Like?
Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers' mindshare, Unacast is looking beyond the Bluetooth-powered devices.
By David Kaplan, Feb 13th
How Walgreens’ App Update Will Leverage Beacons To Improve The In-Store Experience
After a quiet test of the technology last spring, the major drug store chain aims to take its omnichannel strategy to the next level. Will customers respond?
By Lauryn Chamberlain, Nov 9th
Beacons Are Taking Off At Airports
Retail is still the dominant space for beacon uses, but 84 percent of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors, according to Proxbook's Q3 report
By David Kaplan, Nov 7th
GeoMarketing 101: How To Build A Geofence
Geofencing is a great way to communicate with customers in real-time — and it’s a simple way for small businesses to enter the world of location marketing.
By Lauryn Chamberlain, Oct 11th
GeoMarketing 101: Driving Better Marketing Results With Geofencing
There’s more to geofencing technology than sending coupons to every consumer in a wide radius.
By Lauryn Chamberlain, Oct 4th
Scalable Success with Beacons: 3 Qualified Business Cases
Beacons have the potential to reshape the way customers interact with brands — but marketers need to walk before they can run.
, Oct 4th
GeoMarketing 101: What Is Proximity Marketing?
Proximity Marketing lies at the intersection of mobile and location, where big things are happening for marketers.
By Lauryn Chamberlain, Aug 30th
How The Orlando Magic Generated $1 Million In Ticket Sales With Beacons
Proximity technology helped boost the NBA team's app adoption by 30 percent plus a 233 percent jump in Fast Break Pass sales from last season, according to Unacast's Q2 Proxbook report.
By David Kaplan, Jul 28th
Google’s Plan to Change the Proximity Landscape and Make It Its Own
With updates to Eddystone, Instant Apps, and Nearby notifications on Android, Google is shaping the location landscape to its specifications, writes Blesh’s Ugur Gokdere.
, Jun 7th
How IBM Watson Took Center Court At The US Open
By David Kaplan, Sep 6th
Chevron And AdSport Update aFANity Loyalty Program With Addition Of Visa Rewards
By David Kaplan, Sep 6th
Harry & David Gift Giving Chain Repositions Brand From 'Holidays To Everydays'
By David Kaplan, Sep 5th