Beacons Provide An Extra Boost To Holiday Sales — But How?
Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield?
By David Kaplan, Jan 12th
Great Expectations — Is Your Proximity Marketing Measuring Up?
ShopAdvisor's Jeff Papows explores the best ways to measure the value of proximity marketing efforts.
, Dec 2nd
Beacons Are Taking Off At Airports
Retail is still the dominant space for beacon uses, but 84 percent of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors, according to Proxbook's Q3 report
By David Kaplan, Nov 7th
Why Bluetooth Will Not be an Obstacle for IoT Sensor Adoption
Consumers have increasing numbers of reasons to keep that Bluetooth setting on their connected devices, writes Proxbook's Romet Kallas.
, Oct 4th
Resolved: Cisco’s CMX Beacon Point is Disruptive
But, as proximity vet Steve Statler wonders: Will its vBeacons Kill the Beacosystem? Or Cure It?
, Sep 27th
Google Adds Certification For Eddystone Beacon Providers
As Google's beacon platform expands the use of proximity marketing, brands can get a better look at the extent of the location services available.
By David Kaplan, Sep 16th
How The Orlando Magic Generated $1 Million In Ticket Sales With Beacons
Proximity technology helped boost the NBA team's app adoption by 30 percent plus a 233 percent jump in Fast Break Pass sales from last season, according to Unacast's Q2 Proxbook report.
By David Kaplan, Jul 28th
A Guide To The Beacosystem – The Hitchhiker Interview Series
In conjunction with the publishing of his forthcoming book on the rise of beacon technology, industry veteran Stephen Statler offers an exclusive look behind the scenes via YouTube interviews.
, May 17th
Will Google’s Eddystone EID be Viagra for the Bluetooth Beacon Ecosystem?
You may have heard what EID is, but what are its effects on the beacon ecosystem likely to be?
, Apr 26th
One-Third Of The Top 50 US Retailers To Roll Out Beacon Programs
Unacast’s Proxbook finds 20 percent growth in the global use of beacons in Q1.
By David Kaplan, Apr 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th