Google Adds Certification For Eddystone Beacon Providers
As Google's beacon platform expands the use of proximity marketing, brands can get a better look at the extent of the location services available.
By David Kaplan, Sep 16th
20/20 Vision: 400 Million Beacons On Track For Global Deployment Within Four Years
With 5 million sensors currently in place around the world (and beacons comprising 4 million of them), these devices aren’t a niche or transitional technology.
By David Kaplan, Jan 25th
Kontakt.io-Sponsored Hackathon Produces 32 Beacon Based Apps
The hackathon was co-sponsored with Proxama and included four cities in four different countries.
By Daniel Parisi, Dec 2nd
Beacon-Enabled Taxis Coming To UK Cities To Expand OOH Ads
Proxama has already beacon-ified British airports and buses — now its taking on cabs.
By Daniel Parisi, Sep 8th
Kontakt.io And Proxama To Partner On Beacon-Based OOH Campaigns In The UK
The European-based companies are offering to connect location-based ads between billboards and mobile devices.
By Daniel Parisi, Jul 31st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th