How Scotch & Soda Is Sailing Customers To Its New York Stores
You read that right. The Amsterdam-based retailer is taking customers for a boat ride with its branded NYC Water Taxi.
By Lauryn Chamberlain, May 9th
How Uber, Via Are Taking On Back-To-School Season
Forget the yellow school bus — on-demand ride hailing apps aim to keep smartphone-toting students covered.
By Lauryn Chamberlain, Sep 7th
RetailNext Buys Mobile Marketing Cloud Platform Pikato To Advance In-Store Analytics
Several months after raising $125 million, the shopper analytics company has done some shopping of its own.
By David Kaplan, Oct 13th
The Weather Company’s Promotions Build On ‘Location Story’
Vikram Somaya, TWC’s data maven, discusses his expanded duties and his vision for the “brave new world” of the IoT.
By Nicole Spector, Sep 18th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th