How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
The chain's Free Slurpee Day promotion generated an increase in market share — and surprising sales success.
By Lauryn Chamberlain, Jul 18th
How Scotch & Soda Is Sailing Customers To Its New York Stores
You read that right. The Amsterdam-based retailer is taking customers for a boat ride with its branded NYC Water Taxi.
By Lauryn Chamberlain, May 9th
How Uber, Via Are Taking On Back-To-School Season
Forget the yellow school bus — on-demand ride hailing apps aim to keep smartphone-toting students covered.
By Lauryn Chamberlain, Sep 7th
RetailNext Buys Mobile Marketing Cloud Platform Pikato To Advance In-Store Analytics
Several months after raising $125 million, the shopper analytics company has done some shopping of its own.
By David Kaplan, Oct 13th
The Weather Company’s Promotions Build On ‘Location Story’
Vikram Somaya, TWC’s data maven, discusses his expanded duties and his vision for the “brave new world” of the IoT.
By Nicole Spector, Sep 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th