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Analysis Verve Hires Mobile Ad Vet Mark Fruehan To Streamline Enterprise, SMB, Programmatic Focus “We are going to put our work around Movement Science into the hands of participants from small and mid-size businesses on up,” Fruehan says. “In an important sense, we are now talking about the democratization of their marketplace.”

David Kaplan

By David Kaplan, Apr 17th

Analysis Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits "When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence," says Placed CEO David Shim.

David Kaplan

By David Kaplan, Apr 11th

Analysis PlaceIQ And LiveRamp Partner On Creation Of Location-Based Audience Segments "The true value of this deal is the ease in which marketers can tap into an omnichannel customer understanding," says PlaceIQ Biz Dev Head Nadya Kohl.

David Kaplan

By David Kaplan, Mar 12th

News Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises “The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience," says Pandora CRO John Trimble.

David Kaplan

By David Kaplan, Feb 20th

Analysis What Blockchain (Potentially) Means For Omnichannel Marketing Initially, CPG giant Unilever's decision to use IBM iX's Blockchain is about eliminating "discrepancies," says IBM iX's Babs Rangaiah. But the potential use cases for improved geotargeting may soon emerge.

David Kaplan

By David Kaplan, Feb 16th

News Ted’s Montana Grill Points To 10x Return On Ad Spend From GroundTruth’s Self-Serve Targeting Mobile ads were "a new territory" last year, but it's one of the most valuable components of the brand's 2018 plan, says Ted Montana Grill Marketing Manager Derek Walls.

David Kaplan

By David Kaplan, Feb 6th

Analysis As Location-Based Marketing Matures, Has It Gotten Any More Accurate? The answer, as you might expect, says Thinknear’s Brett Kohn is: “it depends.”

David Kaplan

By David Kaplan, Jan 31st

News GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.

David Kaplan

By David Kaplan, Jan 4th

Analysis Blis And GroupM’s Mediacom On Uncovering ‘Smart Trends’ In Attribution "Location is the new cookie and more when it comes to targeting and engaging with audiences," says Blis' Amy Fox.

David Kaplan

By David Kaplan, Dec 5th

News As Factual Broadens Geo-Data Focus, It Ends The Year Adding Programmatic Partners Factual is adding AppNexus, dataxu, and Oath's BrightRoll to its DSP roster. "The addition of these partnerships solidifies Factual’s position as the most distributed location data provider in the advertising ecosystem," says .Devin Marsh.

David Kaplan

By David Kaplan, Nov 14th

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