programmatic
Analysis Verve CRO Erin Madorsky Outlines Revenue Goals Around Data, Video, Even Beacons We’re on the move, we’re doubling down on location as a core value of mobile marketing, and we’re tripling down on our end-to-end mobile platform approach," Madorsky says. David Kaplan By David Kaplan, Aug 17th
Analysis How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence Veteran digital creative director Walter T. Geer III offers a checklist for those who are trying to get interactive advertising right. David Kaplan By David Kaplan, Jul 11th
Analysis Verve Hires Mobile Ad Vet Mark Fruehan To Streamline Enterprise, SMB, Programmatic Focus “We are going to put our work around Movement Science into the hands of participants from small and mid-size businesses on up,” Fruehan says. “In an important sense, we are now talking about the democratization of their marketplace.” David Kaplan By David Kaplan, Apr 17th
Analysis Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits "When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence," says Placed CEO David Shim. David Kaplan By David Kaplan, Apr 11th
Analysis PlaceIQ And LiveRamp Partner On Creation Of Location-Based Audience Segments "The true value of this deal is the ease in which marketers can tap into an omnichannel customer understanding," says PlaceIQ Biz Dev Head Nadya Kohl. David Kaplan By David Kaplan, Mar 12th
News Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises “The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience," says Pandora CRO John Trimble. David Kaplan By David Kaplan, Feb 20th
Analysis What Blockchain (Potentially) Means For Omnichannel Marketing Initially, CPG giant Unilever's decision to use IBM iX's Blockchain is about eliminating "discrepancies," says IBM iX's Babs Rangaiah. But the potential use cases for improved geotargeting may soon emerge. David Kaplan By David Kaplan, Feb 16th
News Ted’s Montana Grill Points To 10x Return On Ad Spend From GroundTruth’s Self-Serve Targeting Mobile ads were "a new territory" last year, but it's one of the most valuable components of the brand's 2018 plan, says Ted Montana Grill Marketing Manager Derek Walls. David Kaplan By David Kaplan, Feb 6th
Analysis As Location-Based Marketing Matures, Has It Gotten Any More Accurate? The answer, as you might expect, says Thinknear’s Brett Kohn is: “it depends.” David Kaplan By David Kaplan, Jan 31st
News GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO. David Kaplan By David Kaplan, Jan 4th
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Featured News
How Brands Can Partner With Google Assistant
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By David Kaplan, Sep 26th