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predictive analytics

Analysis How Brands Like New Balance And Petsmart Plan To Embrace Smarter Search With Salesforce Salesforce Commerce Cloud is adding Predictive Sorting to promote smarter search results via its Einstein artificial intelligence platform.

David Kaplan

By David Kaplan, May 18th

News How Pitney Bowes Is Using Chatbots To Anticipate CRM Problems Predictive engagement brings location data and artificial intelligence to bear on anticipating consumer problems, says Pitney Bowes VP Chris Hall.

David Kaplan

By David Kaplan, May 9th

News Can Insights On Shopper Intent Improve Location Data? Mobile analytics platform NinthDecimal and intent special Qualia aim to prove that it does.

David Kaplan

By David Kaplan, Jul 26th

Analysis Can Beacons And Predictive Analytics Lift Packaged Goods Sales In-Store? One advertiser used beacon platform inMarket's 'Quantum Receptivity' tools to generate 3.5x higher sales.

David Kaplan

By David Kaplan, May 11th

News How Predictive Analytics Is Set To Help Brands Like Urban Outfitters Stock Stores With omnichannel strategies like in-store pickup, stocking physical locations has grown increasingly complicated. Celect looks to help retailers stay ahead of the problem.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 29th

News SimilarWeb Acquires Mobile Analytics Startup Quettra The full team along with its user driven data points will be absorbed directly into SimilarWeb’s workforce.

By Daniel Parisi, Dec 14th

Technology Beacon Marketing Platform inMarket Introduces Predictive Targeting Program The program is called ‘Quantum Receptivity,’ and the aim is to reach shoppers in pre-buying mode with the promise of extending beacons' retargeting value.

David Kaplan

By David Kaplan, Nov 9th

News Pitney Bowes, GE Partner On Predictive Analytics For Mailers GE is planning on releasing its Predix software this fall; PB’s financial services and insurance clients are considered perfect test cases.

By Daniel Parisi, Jul 20th

Uncategorized Twitter’s Acquisition Of TellApart Paves Additional Targeting Avenues For Retailers Neiman Marcus, Pottery Barn, and Sur la Table come with the retargeting startup’s package — and Google's DoubleClick will help attribute those brands' ads.

David Kaplan

By David Kaplan, Apr 28th

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