How Brands Like New Balance And Petsmart Plan To Embrace Smarter Search With Salesforce
Salesforce Commerce Cloud is adding Predictive Sorting to promote smarter search results via its Einstein artificial intelligence platform.
By David Kaplan, May 18th
How Pitney Bowes Is Using Chatbots To Anticipate CRM Problems
Predictive engagement brings location data and artificial intelligence to bear on anticipating consumer problems, says Pitney Bowes VP Chris Hall.
By David Kaplan, May 9th
Can Insights On Shopper Intent Improve Location Data?
Mobile analytics platform NinthDecimal and intent special Qualia aim to prove that it does.
By David Kaplan, Jul 26th
Can Beacons And Predictive Analytics Lift Packaged Goods Sales In-Store?
One advertiser used beacon platform inMarket's 'Quantum Receptivity' tools to generate 3.5x higher sales.
By David Kaplan, May 11th
How Predictive Analytics Is Set To Help Brands Like Urban Outfitters Stock Stores
With omnichannel strategies like in-store pickup, stocking physical locations has grown increasingly complicated. Celect looks to help retailers stay ahead of the problem.
By Lauryn Chamberlain, Mar 29th
SimilarWeb Acquires Mobile Analytics Startup Quettra
The full team along with its user driven data points will be absorbed directly into SimilarWeb’s workforce.
By Daniel Parisi, Dec 14th
Beacon Marketing Platform inMarket Introduces Predictive Targeting Program
The program is called ‘Quantum Receptivity,’ and the aim is to reach shoppers in pre-buying mode with the promise of extending beacons' retargeting value.
By David Kaplan, Nov 9th
Pitney Bowes, GE Partner On Predictive Analytics For Mailers
GE is planning on releasing its Predix software this fall; PB’s financial services and insurance clients are considered perfect test cases.
By Daniel Parisi, Jul 20th
Twitter’s Acquisition Of TellApart Paves Additional Targeting Avenues For Retailers
Neiman Marcus, Pottery Barn, and Sur la Table come with the retargeting startup’s package — and Google's DoubleClick will help attribute those brands' ads.
By David Kaplan, Apr 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th