How Salesforce Is Preparing For The ‘Artificial Intelligence Revolution’
The CRM giant is rolling out its 'Einstein' project, which combines machine learning, predictive analytics, natural language processing, and smart data discovery. Here's what it means for online-to-offline marketing.
By David Kaplan, Sep 18th
Marketers Feel Overwhelmed By Predictive Data Amid Struggle Over ‘Customer Experience’
The answers can be found in ‘Smart Data’ and greater personalization — but internal silos remain a hurdle, CMO Council says.
By David Kaplan, Jan 20th
Salesforce Widens Predictive Analytics For Marketing Cloud
In addition to content recommendations for its brands’ audiences, the CRM provider can now anticipate omnichannel engagement opportunities.
By David Kaplan, Nov 18th
Clothing Chain Bon Ton Taps Celect To Predict Shopper’s Choices
The partnership of the two New England brands comes as the MIT incubated retail analytics company raises $5.15 million.
By David Kaplan, Jun 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th