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Predictive Analysis

News How Salesforce Is Preparing For The ‘Artificial Intelligence Revolution’ The CRM giant is rolling out its 'Einstein' project, which combines machine learning, predictive analytics, natural language processing, and smart data discovery. Here's what it means for online-to-offline marketing.

David Kaplan

By David Kaplan, Sep 18th

News Marketers Feel Overwhelmed By Predictive Data Amid Struggle Over ‘Customer Experience’ The answers can be found in ‘Smart Data’ and greater personalization — but internal silos remain a hurdle, CMO Council says.

David Kaplan

By David Kaplan, Jan 20th

Technology Salesforce Widens Predictive Analytics For Marketing Cloud In addition to content recommendations for its brands’ audiences, the CRM provider can now anticipate omnichannel engagement opportunities.

David Kaplan

By David Kaplan, Nov 18th

News Clothing Chain Bon Ton Taps Celect To Predict Shopper’s Choices The partnership of the two New England brands comes as the MIT incubated retail analytics company raises $5.15 million.

David Kaplan

By David Kaplan, Jun 25th

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