Placed Connects In-Store Attribution To Out-Of-Home
After creating a Cross Device Marketplace to measure mobile-to-desktop conversions, David Shim wants to show how digital billboards can lift retail foot traffic as well.
By David Kaplan, Feb 3rd
xAd Creates New Global Exec Positions With Hires From Facebook, Google, Twitter
The location ad marketplace is forging ahead on international expansion and looking to build closer ties with agencies around the world.
By David Kaplan, Mar 20th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th