Pret À Manger Launches Pop-Up, Social Media Effort In ‘Not Just For Veggies’ Campaign
The brand is relying on its established 'non-traditional' marketing strategy to bring in customers — and get their feedback.
By Lauryn Chamberlain, Apr 20th
Why Luxury Labels Are Embracing Pop-Up Shops
The Shops at Columbus Circle is experimenting with infrastructure designed for long-term pop-up installations — and the likes of Moleskine and Hermès are on board.
By Lauryn Chamberlain, Sep 29th
Amazon’s Latest Offline Move: A Pop-Up Shop In Arizona
The e-tail giant has been thinking big about brick-and-mortar all year. Here’s why it’s doubling down on blending the digital and the physical.
By Lauryn Chamberlain, Aug 29th
Nordstrom Smoothly Fuses Online And Offline With ‘Pop-In’ Concept
Each month, the department store’s pop-in shop spotlights exclusive products designed around a specific theme — and customers can choose how to purchase them.
By Lauryn Chamberlain, Apr 19th
Gilt Groupe Sets Up Physical Shop — In Its Own Office
Another e-commerce player strives for the tactile quality of face-to-face shopping.
By Daniel Parisi, Sep 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th