How Pitney Bowes Is Using Chatbots To Anticipate CRM Problems
Predictive engagement brings location data and artificial intelligence to bear on anticipating consumer problems, says Pitney Bowes VP Chris Hall.
By David Kaplan, May 9th
The GeoMarketing Top 5 Countdown
Use cases for beacons dominated the news this week, from movie theater deployments to thinking beyond mall installations. Take it in!
By Lauryn Chamberlain, Jan 29th
PointSource Looks Beyond The Mall For Its Proximity Programs
The app developer is eyeing the growing use of beacons by airport services for its 2016 plans.
By Daniel Parisi, Jan 26th
Pinterest’s ‘Buy Button’ Levels The Playing Field For SMBs
While other social media platforms are lifestyle and/or content focused, Pinterest’s emphasis on products makes it an ideal companion for shoppers.
By Daniel Parisi, Oct 8th
Consumers Appear Enthused By Mobile Payments, As Marketers Remain Cautious
As customers increasingly use their smart devices in-store, it makes sense for physical retailers to provide mobile payment options.
By Lauryn Chamberlain, Apr 20th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th