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Analysis PlaceIQ: Making Location Data The Essential ‘Building Blocks’ For Marketing Decisions 'Instead of using it just to inform media decisions, we're seeing extremely advanced use cases for location data that are completely separate from media,' says Place IQ CEO Duncan McCall.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 11th

News Are Brands Wasting Ad Spending Due To Poor Location Targeting? Chipotle may "waste" an estimated 27 percent of their impressions if they target entire market areas where they have franchises. Some other brands are wasting a lot more, says PlaceIQ's Drew Breunig.

David Kaplan

By David Kaplan, Jun 4th

Analysis PlaceIQ And IRI Show How CPG Brands Can Connect Sports Stadiums To Store Aisles "We’ve worked with large brands for years, to help them understand audiences such as stadium visitors, their affinities outside the sports realm, and the effect marketing has on driving real world visitation," says PlaceIQ CEO Duncan McCall.

David Kaplan

By David Kaplan, Apr 17th

Analysis PlaceIQ And LiveRamp Partner On Creation Of Location-Based Audience Segments "The true value of this deal is the ease in which marketers can tap into an omnichannel customer understanding," says PlaceIQ Biz Dev Head Nadya Kohl.

David Kaplan

By David Kaplan, Mar 12th

Analysis As Location-Based Marketing Matures, Has It Gotten Any More Accurate? The answer, as you might expect, says Thinknear’s Brett Kohn is: “it depends.”

David Kaplan

By David Kaplan, Jan 31st

Analysis How Location Informs True ‘One-To-One’ Marketing — Across Platforms Personalization through technology has been a hot topic at CES for years. PlaceIQ CEO Duncan McCall explains how and why brands are finally ready to embrace it.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 18th

News PlaceIQ Finds Client Complements In 1010data Location Analytics Alliance "Today's deal is putting LandMark directly at the fingertips of hundreds of new brands," says PlaceIQ EVP of Business and Market Development Nadya Kohl.

David Kaplan

By David Kaplan, Dec 14th

Retail How Haircare Brand Zotos AGEbeautiful Lifted Retail Partner Visits By 20 Percent "This was a good example of an innovative brand in the ultra-competitive beauty category using location-based insights for promotions, driving retail foot traffic, measurement, and personalizing the customer experience," says Duncan McCall, CEO of PlaceIQ, which worked with Media Horizons on the Zotos campaign.

David Kaplan

By David Kaplan, Nov 15th

News PlaceIQ Partners With comScore On Cross-Channel, Location Ad Effectiveness The expanded alliance between PlaceIQ and comScore is meant to "unify" all the advertising touchpoints from mobile to TV that help lift store visits, says PlaceIQ's Duncan McCall.

David Kaplan

By David Kaplan, Oct 3rd

Analysis How Important Is Location Data To Integrated Marketing Metrics? One-third of marketing execs surveyed by PlaceIQ and 451 Research rank location-based audiences as the "most compelling factor" for integrated marketing, says Duncan McCall.

David Kaplan

By David Kaplan, Sep 13th

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