PlaceIQ
Analysis
PlaceIQ And IRI Show How CPG Brands Can Connect Sports Stadiums To Store Aisles
"We’ve worked with large brands for years, to help them understand audiences such as stadium visitors, their affinities outside the sports realm, and the effect marketing has on driving real world visitation," says PlaceIQ CEO Duncan McCall.

Retail
How Haircare Brand Zotos AGEbeautiful Lifted Retail Partner Visits By 20 Percent
"This was a good example of an innovative brand in the ultra-competitive beauty category using location-based insights for promotions, driving retail foot traffic, measurement, and personalizing the customer experience," says Duncan McCall, CEO of PlaceIQ, which worked with Media Horizons on the Zotos campaign.
