Placed Insights
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
News Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks "We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview," says Placed CEO David Shim. David Kaplan By David Kaplan, Jun 13th
News How Placed Wants To Do For Location Data What Zillow Has Done For Real Estate Info Placed has been making its location analytics platform, Placed Insights, available to the public at no cost since the start of the year, says CEO David Shim. Here's why. David Kaplan By David Kaplan, Mar 1st
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