Placed Attribution
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
News Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks "We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview," says Placed CEO David Shim. David Kaplan By David Kaplan, Jun 13th
Analysis STX Entertainment Turns To Location Attribution To Measure Ad ROI For Bad Moms Movie Ticket Sales The movie studio and its agency Horizon used Placed Attribution to determine the impact of digital ads for the hit comedy had on moviegoers. David Kaplan By David Kaplan, Oct 7th
Retail Placed Adds In-Store Attribution Extension, Promising ‘Complete’ Online-To-Offline ROI Location marketplace xAd is Placed Revenue's official launch partner. David Kaplan By David Kaplan, Jul 29th
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