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News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from why consumers are streaming more video to the real purpose of IHOP's 'IHOb' branding stunt.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 15th

News Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks "We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview," says Placed CEO David Shim.

David Kaplan

By David Kaplan, Jun 13th

Analysis Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits "When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence," says Placed CEO David Shim.

David Kaplan

By David Kaplan, Apr 11th

News Snapchat Unveils Three New Location Tools For Marketers With Hopper And Nordstrom Rack ”This perfect match of radius targeting and relevant creative has cut our CPIs in half, and bumped our booking rate on Snapchat to four times what it is on other paid social platforms,” says Qasim Mian, User Acquisition Manager, Hopper.

David Kaplan

By David Kaplan, Mar 22nd

News 10 Things To Know About Online-To-Offline Marketing This Week Links from around the web and our top stories this week, from Uber's smart city initiatives to how mid-size banks can remain relevant in a digital world.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 2nd

News How Placed Wants To Do For Location Data What Zillow Has Done For Real Estate Info Placed has been making its location analytics platform, Placed Insights, available to the public at no cost since the start of the year, says CEO David Shim. Here's why.

David Kaplan

By David Kaplan, Mar 1st

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories this week, from Pandora's audio ad marketplace launch to how targeted hotel 'weekend getaway' placements outperformed search ads.

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 23rd

Analysis How Targeted Hotel ‘Weekend Getaway’ Placements Out-Performed Search Ads “By proactively utilizing Placed Attribution as a feature in their optimization strategy, GumGum was able to drive 148K guests to the advertiser’s properties at rates that exceeded industry benchmarks,” said Placed CEO David Shim.

David Kaplan

By David Kaplan, Feb 21st

Analysis As Location-Based Marketing Matures, Has It Gotten Any More Accurate? The answer, as you might expect, says Thinknear’s Brett Kohn is: “it depends.”

David Kaplan

By David Kaplan, Jan 31st

News Placed Incorporates Paid Search Into ‘Clicks-To-Bricks’ Store Attribution Placed teamed with RetailMeNot to measure 10 campaigns across a variety of retail categories and found a "4x return" on ad spending, David Shim says.

David Kaplan

By David Kaplan, Oct 10th

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