Place Tips
News Facebook Vows To Ease Global SMBs’ Video Ad Challenges With ‘Slideshow’ Connectivity difficulties, tech issues, and cost make it tougher for local retailers to take advantage of 'sight, sound, and motion.' Not anymore, says the social net. David Kaplan By David Kaplan, Oct 29th
Uncategorized Facebook For SMBs 101: Emphasis Is On Targeting Tools, Lessons On Place Tips And Beacons To Come It’s Back-to-School for the social net’s 40 million small biz clients and FB’s Jonathan Czaja has a lesson plan all worked out. David Kaplan By David Kaplan, Sep 1st
News Facebook’s Place Tips Leap From Indoor To Outdoor With Lollapalooza The eclectic music festival kicks off July 31st and the social network’s location marketing tool is playing to its largest single audience ever. David Kaplan By David Kaplan, Jul 29th
Retail Big Gay Ice Cream Sprinkles Facebook Place Tips On Its Social Media Strategy The ice cream chain’s use of the social network’s beacon system is one reason the company doesn’t feel the need for traditional advertising. Daniel Parisi By Daniel Parisi, Jul 8th
News Facebook Rolls Out ‘Place Tips’ Beacon Service To SMBs The test phase is over, as the social net is inviting brick-and-mortar businesses of all sizes to try its Bluetooth technology — free of charge. Nicole Spector By Nicole Spector, Jun 8th
Uncategorized Facebook Adds More Outreach To Its 40 Million Small Business Users The social network has been successful in helping local retailers build their web presence. Now, the strategy depends on keeping them active. David Kaplan By David Kaplan, May 1st
Uncategorized The Met’s Use Of Beacons Educates Art Lovers — And Offers A Lesson To Retailers The museum is expanding its Facebook’s Place Tips to enhance its visitor experience — and that could inspire brick-and-mortars on their own in-store creativity. Lauryn Chamberlain By Lauryn Chamberlain, Apr 27th
Uncategorized Burger Joint Serves Up Burgers With A Side Of Beacons “Place Tips or it didn’t happen” — How Facebook’s location-based feature might fare at a “secret” spot where people take pictures just to prove their attendance. Lauryn Chamberlain By Lauryn Chamberlain, Apr 6th
Uncategorized The GeoMarketing Top 5 Countdown Top takeaways from the Mobile World Congress trade show. Plus, our most popular stories this week! Lauryn Chamberlain By Lauryn Chamberlain, Mar 6th
Uncategorized Dominique Ansel Gets ‘Cooking’ With Beacon-Based Place Tips The famed SoHo bakery believes its social media conscious clientele will benefit from the integration of Facebook’s Place Tips feature. Lauryn Chamberlain By Lauryn Chamberlain, Mar 3rd
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