Facebook Vows To Ease Global SMBs’ Video Ad Challenges With ‘Slideshow’
Connectivity difficulties, tech issues, and cost make it tougher for local retailers to take advantage of 'sight, sound, and motion.' Not anymore, says the social net.
By David Kaplan, Oct 29th
Facebook For SMBs 101: Emphasis Is On Targeting Tools, Lessons On Place Tips And Beacons To Come
It’s Back-to-School for the social net’s 40 million small biz clients and FB’s Jonathan Czaja has a lesson plan all worked out.
By David Kaplan, Sep 1st
Facebook’s Place Tips Leap From Indoor To Outdoor With Lollapalooza
The eclectic music festival kicks off July 31st and the social network’s location marketing tool is playing to its largest single audience ever.
By David Kaplan, Jul 29th
Big Gay Ice Cream Sprinkles Facebook Place Tips On Its Social Media Strategy
The ice cream chain’s use of the social network’s beacon system is one reason the company doesn’t feel the need for traditional advertising.
By Daniel Parisi, Jul 8th
Facebook Rolls Out ‘Place Tips’ Beacon Service To SMBs
The test phase is over, as the social net is inviting brick-and-mortar businesses of all sizes to try its Bluetooth technology — free of charge.
By Nicole Spector, Jun 8th
Facebook Adds More Outreach To Its 40 Million Small Business Users
The social network has been successful in helping local retailers build their web presence. Now, the strategy depends on keeping them active.
By David Kaplan, May 1st
The Met’s Use Of Beacons Educates Art Lovers — And Offers A Lesson To Retailers
The museum is expanding its Facebook’s Place Tips to enhance its visitor experience — and that could inspire brick-and-mortars on their own in-store creativity.
By Lauryn Chamberlain, Apr 27th
Burger Joint Serves Up Burgers With A Side Of Beacons
“Place Tips or it didn’t happen” — How Facebook’s location-based feature might fare at a “secret” spot where people take pictures just to prove their attendance.
By Lauryn Chamberlain, Apr 6th
The GeoMarketing Top 5 Countdown
Top takeaways from the Mobile World Congress trade show. Plus, our most popular stories this week!
By Lauryn Chamberlain, Mar 6th
Dominique Ansel Gets ‘Cooking’ With Beacon-Based Place Tips
The famed SoHo bakery believes its social media conscious clientele will benefit from the integration of Facebook’s Place Tips feature.
By Lauryn Chamberlain, Mar 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th