Pinterest Shows Retailers How To Reach Back-To-School Shoppers
"Instead of finding an item in-store and then purchasing it later, Pinterest users are discovering inspiration online and then tracking down items later, often in physical stores," says Head of Insights Naomi Grewal.
By David Kaplan, Jul 19th
10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from how visual discovery is transforming the shopping experience to the latest on voice-activated assistants.
By Lauryn Chamberlain, Apr 27th
Pinterest’s Amy Vener: How Visual Discovery Is Transforming The Shopping Experience
With billions of data points, Pinterest can build a 'taste graph' based on users' pins — and more accurately predict the content they'll want to see (and buy) in their home feeds.
By Lauryn Chamberlain, Apr 25th
Over 75 Percent Of Consumers Are Inspired To Make Purchases By Visual Content
It's time for marketers to turn their attention to image-based search.
By Lauryn Chamberlain, Oct 24th
How Will Visual And Voice Search Evolve?
"We could go from heat mapping clicks on a page to now 'emotion mapping,'" says Bing Ads' Purna Virji.
By David Kaplan, Jul 17th
Pinterest Adds Measurement Partners To Promote Proof Of Brick-And-Mortar Sales Lift
On average, Pinterest users spend 78 percent more on retail overall -- now brands are promised greater insight behind those numbers from the image sharing platform.
By David Kaplan, Jun 21st
Wayfair Launches Visual Search Feature Aimed At Taking On Pinterest, Amazon
The launch of 'Search with Photo' is more than a fun feature: It also reflects how discovery is changing in the age of intelligent search.
By Lauryn Chamberlain, May 17th
With ‘Style Ideas,’ Google Attempts To Retake Image Search
The role of image search is primarily aimed at e-commerce sites, but Google Style Ideas, along with Pinterest Discovery, Snapchat, and Instagram can generate store traffic.
By David Kaplan, Apr 17th
Pinterest Launches Visual Discovery Tool
Pictures, not words, are what Pinterest is all about. With Pinterest Lens, the image platform's search and discovery functions have gotten camera-ready too, thanks to the addition of artificial intelligence.
By David Kaplan, Feb 9th
Pinterest Rolls Out ‘Promoted Video’ Ad Offering Aimed At Brick-And-Mortar Biz
The platform's existing native ad offering, Promoted Pins, drives 5x more incremental in-store sales per impression, according to an Oracle study.
By Lauryn Chamberlain, Aug 17th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th