Overwhelming Number Of Smartphone Users Keep Location Services Open
Nine in 10 US smartphone owners use location services on their phone. But eMarketer says there's still room to grow.
By David Kaplan, Apr 22nd
Consumers And Mobile Pay: We’re Aware Of It, But We Don’t See The Benefit
A Pew survey confirms the proverbial ‘solution in search of a problem’ view people have of contactless transactions. Rewards could change minds.
By Daniel Parisi, Jan 27th
How Brick-And-Mortar Retailers Can Attract Consumers With ‘Text-To-Shop’
Seeking permission from consumers before sending an SMS marketing message is critical, says PSFK’s Simone Spilka.
By David Kaplan, Jul 27th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th