Peter Krasniqi
Analysis
iHeartMedia And Jelli Tap Foursquare To Track Radio Ad Effectiveness
“iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said iHeartMedia's Brian Kaminsky.
News
Pandora Taps Foursquare For Digital-To-Physical Ad Attribution
"By integrating Attribution by Foursquare, Pandora has been able to demonstrate to brands advertising on the platform that their ads have the potential to drive as much as 7.5% incremental visits to store locations," says Foursquare's Peter Krasniqi.
Campaigns
Foursquare Expands Ad Analytics With Online-to-Offline Attribution
Presented as a standalone, though complementary, offering to its location ad platform, the place-based app developer is sharing daily insights on a panel of 1.3 million users with Flipboard, Drawbridge, TGIFridays, Adelphic, and Brown-Forman.