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Peter Krasniqi
Analysis iHeartMedia And Jelli Tap Foursquare To Track Radio Ad Effectiveness “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said iHeartMedia's Brian Kaminsky. David Kaplan By David Kaplan, Sep 26th
Analysis Tinder Tests Place-Based Dating Feature With Foursquare, Mapbox Tinder Places is designed to connect the dating app users with potential matches who love the same spots.  David Kaplan By David Kaplan, May 24th
News Foursquare Unveils Places API, Expands Location Data Services To Startup Apps And SMBs "Places API for Start-Ups, which opens our industry-leading technology to small- to medium-sized companies with commercial use cases, at an affordable price point," says Foursquare VP Peter Krasniqi.  David Kaplan By David Kaplan, Apr 12th
News Pandora Taps Foursquare For Digital-To-Physical Ad Attribution "By integrating Attribution by Foursquare, Pandora has been able to demonstrate to brands advertising on the platform that their ads have the potential to drive as much as 7.5% incremental visits to store locations," says Foursquare's Peter Krasniqi.  David Kaplan By David Kaplan, Jul 12th
Campaigns Foursquare Expands Ad Analytics With Online-to-Offline Attribution Presented as a standalone, though complementary, offering to its location ad platform, the place-based app developer is sharing daily insights on a panel of 1.3 million users with Flipboard, Drawbridge, TGIFridays, Adelphic, and Brown-Forman.  David Kaplan By David Kaplan, Feb 22nd
News Foursquare Bulks Up Sales Force With Two Ad Tech Hires, Two Promotions Location marketplace Pinpoint is a focus of the hires, naturally. But so is the individual flagship app and social check-in tool, Swarm.  David Kaplan By David Kaplan, Aug 6th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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