How Loyalty Platforms Like Thanx Are Positioning For 2017
Thanx, a four-year-old, pure-play customer loyalty solution for national-local retailers has just scored a $17.1 million. Peter Krasilovsky explains how the space is evolving.
By Peter Krasilovsky, Dec 12th
Borrell LOACWest: Mobile’s Rise Pushes ‘Digital’ Over the Top
And while we're looking beyond the desktop, Borrell Associates suggests local marketers are increasingly concentrating on promotional messaging on social media instead of traditional advertising.
, Nov 4th
Money2020: Verizon, Visa Discuss Local Synergies for Digital ‘Ecosystems’
Can local retailers provide consumers the same 'frictionless' mobile payment offerings as major chains like Starbucks does?
, Oct 28th
New Directions for The New Hyperlocal: Mobile, Big Data Opens Up The Doors
It's not 'Hyperlocal 2.0,' but the space is evolving thanks to the increased importance of mobile audiences, says Local Onliner's Peter Krasilovsky.
, Jul 12th
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th