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personalization

News Harry & David Gift Giving Chain Repositions Brand From ‘Holidays To Everydays’ “While Harry & David has proudly defined holiday gift-giving for more than 80 years, we also offer an incredible array of distinctive products to help customers deliver smiles every day of the year,” says Harry & David CMO Michelle Farabaugh.

David Kaplan

By David Kaplan, Sep 5th

CMOs Marketing Platform JumpCrew Names Ad Agency Vet Lavall Chichester As Its First CMO Artificial Intelligence coupled with the increase use/dependency of smart devices and voice activated digital assistants gives marketers and brands the ability to use technology to get very personal at scale

David Kaplan

By David Kaplan, Aug 28th

Analysis How CMOs Are Getting Past The Hype About AI By Finding The Practical Use Cases It's still "early days" for AI, says Forrester analyst Thomas Husson, who reports that only 36 percent of global marketing decision makers actually use machine learning tech.

David Kaplan

By David Kaplan, Aug 10th

Analysis How Plus-Size Fashion Retailer Eloquii Uses Its ‘Digital Black Book’ To Personalize Store Visits The Eloquii "Curated Campaigns" are designed to delight customers with "a visually curated, personalized experience" that encourages the customer to come in-store and shop, says Snap+Style's Anna Jensen.

David Kaplan

By David Kaplan, Jun 15th

Analysis For the Best Location Data, Just Ask The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers.

By Hilmi Ozguc, Jun 12th

Analysis As Location Data Use Becomes A Mainstream Marketing Tool, Advertisers Seek Alternatives To Facebook, Google False impressions, transparency, and pricing are the topmost concerns about location-based advertising with Facebook and Google, a survey from Factual finds.

David Kaplan

By David Kaplan, Jun 7th

Analysis How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests “Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International.

David Kaplan

By David Kaplan, May 8th

Retail Brick-And-Mortar Retailers’ Top Priorities: More Locations For Faster Delivery Of Online Orders New physical locations are important because 42 percent of retailers surveyed say that faster delivery of online orders is their top customer-facing priority, according to a joint NRF/Forrester survey.

David Kaplan

By David Kaplan, Mar 21st

Analysis iProspect CMO Belle Lenz: How Smaller Brands Can Develop A Voice Strategy It’s all about creating a “useful and personalized experience that isn’t only transactional, but also delivers a great user experience consumers can’t get from a simple search or engaging online,” says Lenz.

David Kaplan

By David Kaplan, Feb 22nd

Analysis How Brick-And-Mortar Brands Can Use Identity Resolution To Build Traffic identity resolution is the process of connecting people, data, and devices at any level of granularity and across any channel in order to garner insight from interactions with your brand. Acxiom's Chad Engelgau explains why its important for physical shops.

By Chad Engelgau, Feb 13th

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