personalization
Analysis How Plus-Size Fashion Retailer Eloquii Uses Its ‘Digital Black Book’ To Personalize Store Visits The Eloquii "Curated Campaigns" are designed to delight customers with "a visually curated, personalized experience" that encourages the customer to come in-store and shop, says Snap+Style's Anna Jensen. David Kaplan By David Kaplan, Jun 15th
Analysis For the Best Location Data, Just Ask The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers. Hilmi Ozguc By , Jun 12th
Analysis As Location Data Use Becomes A Mainstream Marketing Tool, Advertisers Seek Alternatives To Facebook, Google False impressions, transparency, and pricing are the topmost concerns about location-based advertising with Facebook and Google, a survey from Factual finds. David Kaplan By David Kaplan, Jun 7th
Analysis How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests “Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International. David Kaplan By David Kaplan, May 8th
Retail Brick-And-Mortar Retailers’ Top Priorities: More Locations For Faster Delivery Of Online Orders New physical locations are important because 42 percent of retailers surveyed say that faster delivery of online orders is their top customer-facing priority, according to a joint NRF/Forrester survey. David Kaplan By David Kaplan, Mar 21st
Analysis iProspect CMO Belle Lenz: How Smaller Brands Can Develop A Voice Strategy It’s all about creating a “useful and personalized experience that isn’t only transactional, but also delivers a great user experience consumers can’t get from a simple search or engaging online,” says Lenz. David Kaplan By David Kaplan, Feb 22nd
Analysis How Brick-And-Mortar Brands Can Use Identity Resolution To Build Traffic identity resolution is the process of connecting people, data, and devices at any level of granularity and across any channel in order to garner insight from interactions with your brand. Acxiom's Chad Engelgau explains why its important for physical shops. Chad Engelgau By , Feb 13th
Analysis How Lingerie Retailer Cosabella Is Using Artificial Intelligence To Lift Sales "As we continue to grow and expand and advance in the online digital world, we always want to make sure we are still connecting with customers in a genuine manner, and giving them the service and help they can’t often get online," says Cosabella CEO Guido Campello. David Kaplan By David Kaplan, Jan 30th
Analysis How Location Informs True ‘One-To-One’ Marketing — Across Platforms Personalization through technology has been a hot topic at CES for years. PlaceIQ CEO Duncan McCall explains how and why brands are finally ready to embrace it. Lauryn Chamberlain By Lauryn Chamberlain, Jan 18th
Analysis 41 Percent Of Consumers Have Abandoned A Brand Because Of ‘Poor Personalization’ In the age of on-demand, customized content isn't a 'nice to have' — it's a must have. Lauryn Chamberlain By Lauryn Chamberlain, Dec 6th
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