Nestlé Waters Preps For Halloween Marketing With Dedicated Salesforce Command Center
There’s no masking the need for one-to-one social media marketing. That’s true for brands selling hydration as stores get ready for Halloween.
By David Kaplan, Aug 5th
The GeoMarketing Top 5 Countdown
Borrell Associates outlines the reasons why beacons matter — and Quiznos is preparing to test that very notion.
By Lauryn Chamberlain, Mar 27th
Perrier Enters Local Nightlife Scene With Blippar’s Augmented Reality
“District Perrier” is an interactive fantasy space that is being brought to life in-store by Blippar.
By Nicole Spector, Mar 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th