Panera Bread
News Spotify Taps Foursquare For Insights On How Streaming Media Ads Lead To Store Visits “We are excited to add Foursquare to our roster of measurement capabilities and show the power of our unique streaming intelligence to impact real-world behavior,” said Brian Berner, Head of U.S. Sales at Spotify David Kaplan By David Kaplan, Jun 14th
Analysis How Panera Bread Is Turning ‘Fast Casual’ Into ‘Rapid Casual’ “We now have delivery at about 54 percent of our cafes,” says Panera Bread CEO Blaine Hurst. “And we're rolling it out aggressively -- all without taking phone calls.” David Kaplan By David Kaplan, Jan 18th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from Panera Bread's move to accept voice orders to what marketers need to know about the knowledge graph. Lauryn Chamberlain By Lauryn Chamberlain, Oct 13th
Uncategorized Waze’s Branded Pins Drive — Literally — Map Users To Local Shops The average lift in recall for Takeover ads is over 162 percent, suggesting that the crowdsourced traffic navigation app’s users are being reached at a moment of heightened awareness. David Kaplan By David Kaplan, May 7th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th