How The Body Shop Manages Its Online-To-Offline Marketing
Email marketing and social media are the two main ways The Body Shop drives traffic to its 120 U.S. (3,000 global) stores, says GM Andrea Blieden, as it keeps an eye on voice and on-demand.
By David Kaplan, Apr 5th
The Body Shop Unveils First Outdoor Campaign Targeting On-The-Go Audiences
The Body Shop promotion with OUTFRONT Media is intended to get petitions against cosmetics testing on animals signed at its 3,000 global stores.
By David Kaplan, Mar 20th
Why Did Snapchat Takeover Times Square Without Geofilters?
The Digital Out-of-Home placement is a demonstration of Snapchat’s brand strength. No Geofilters needed.
By David Kaplan, Apr 27th
Outfront Media Enlists xAd’s Geofences To Target National Ads At Local Commuters
More out-of-home ads will leaping from billboards to smartphones moving through train stations.
By David Kaplan, Nov 6th
Shazam Eyes Out Of Home, Print Marketing Opportunities With Image Recognition
The strategy finally connects sound and vision in a way that extends Shazam’s brick-and-mortar retail clients’ advertising reach both beyond and to store shelves.
By Nicole Spector, May 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th