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Oscars

Analysis Will Movie Theaters Get An ‘Oscar’s Bump?’ By understanding the affinities of moviegoers, advertisers can build audience profiles and pinpoint relevant audiences to serve the most relevant content (or deals/incentives) at the right time and place, according to stats from Foursquare and Ubimo.

David Kaplan

By David Kaplan, Mar 2nd

Analysis Walmart Rolls Out The Red Carpet For Oscar Fans What retailers and brands can attract Oscar viewers?

David Kaplan

By David Kaplan, Feb 24th

Retail Kohl’s Replaces JCPenney As Oscar’s Retail Sponsor, Battling Unglamorous Reputation For 14 years JCPenney struggled to position itself among the glitz of Oscar night. This year Kohl’s faces the same challenge.

By Daniel Parisi, Jan 21st

Uncategorized Google’s ‘Art, Copy, & Code’ Aims To Bridge Classic Ad Inspiration And Real-Time Marketing By concentrating on moments of engagement, marketers can make sense of the infinite range of consumers’ choices.

David Kaplan

By David Kaplan, Nov 19th

Uncategorized The GeoMarketing Top 5 Countdown Location and place data are evolving into more more than just "in the moment" tools, MMA reports. Plus, our top stories from this past week!

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 27th

News JCPenney’s Two-Pronged Oscar Night Promo Built On Gaming, Tumblr Debut The retailer is returning for its 14th consecutive year as an Academy Awards broadcast sponsor with a heavy dose of second-screen content.

David Kaplan

By David Kaplan, Feb 22nd

News Mobile Ad Engagement Continued To Rise For Holiday Movie Releases The connection between movie blockbusters and mobile ad engagement is coming closer, according to Millennial Media.

By Nicole Spector, Feb 20th

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