Offering Retailers A Defense Against Amazon, Oracle Marketing AppCloud Adds Swirl Networks
It's all about building better bridges between online and offline marketing for retailers, says Swirl's Rob Murphy.
By David Kaplan, Aug 4th
PlaceIQ And Oracle Cloud Integration Promises Smarter Geo-Data, Not Just Bigger
Oracle Data Cloud offers access to more than $3 trillion in customer purchase data and two billion consumer profiles. PlaceIQ can pinpoint where they go.
By David Kaplan, Jul 13th
Oracle Data Extends Social Media Marketing Services In Partnership With IRI
The move comes one month after IRI’s similar partnership with PlaceIQ to combination of geo- and in-store sales data.
By Daniel Parisi, Jan 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th