Flaunt Beacons, Don’t Hide Them, Says GameStop
Jeff Donaldson, SVP, GameStop Technology Institute gave some potentially game-changing advice at the Place Conference.
By Nicole Spector, Jun 9th
The GeoMarketing Top 5 Countdown
A big news week, from large-scale IoT growth to mobile developments for local businesses. Plus: GeoMarketing hops the pond.
By Lauryn Chamberlain, Nov 14th
Magnetic Positioning: Beacon-Killer — Or Beacon-Complement?
IndoorAtlas says its “natural GPS” could complement beacons, however, President Wibe Wagemans argues magnetism is better. Opus Research is impressed.
By David Kaplan, Jul 31st
Facebook’s Small Biz Metric: Outcomes Are All That Matters
Facebook's Doug Stotland is working to expand the social net's value to small business advertisers. To satisfy them, the metrics are both simple and complicated.
By David Kaplan, Jul 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th