Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps
The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.
By David Kaplan, Oct 10th
As Yelp’s Mobile Rise Continues, Tools Like Request-A-Quote Get The Spotlight
The local guide's message to brands and consumers is that Yelp isn't just reviews; it's a place for driving transactions.
By David Kaplan, Nov 3rd
Yelp Rolls Out Nowait Nationally To Deepen Ties With Casual Dining Restaurants
The move follows Yelp's investment this summer in Nowait, a mobile platform that allows restaurants to manage their waitlist and lets dinners get in line remotely.
By David Kaplan, Oct 18th
Brooklyn Boîte Seeks — And Finds — Rave Reviews Via Mobile Payments Apps
A hot spot’s experiments with Cover, Sosh, Open Table, and others has improved its digital presence and given it alternatives to traditional review sites.
By David Kaplan, May 14th
Brick-and-Mortars Can Beat Out E-commerce This Mother’s Day
Mother’s Day spending will reach an all-time high of $21.2 billion, and via in-store and digital marketing tactics, brick-and-mortars can win.
By Nicole Spector, Apr 29th
‘Yelp Now’ Debuts, As Local Guides Compete On Searches For Reservations, Food Orders
“Discovery” is the name of the game for local search and Digital Presence Management. For Yelp, focusing on Food Services is just a part of its On-Demand strategy.
By David Kaplan, Apr 26th
NYC Restaurants Go Mad For Mad Men
Dozens of venerable venues have partnered with NYC & Company and Open Table to celebrate AMC’s hit show.
By Nicole Spector, Mar 12th
GeoMinds: The On-Demand Revolution is Just Down the Road
Location, personalization, and responsiveness are what matters, writes GPShopper CEO Alex Muller.
, Feb 27th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th