How Will McDonald’s Gaming Strategy Influence Its 2018 Marketing?
"McDonald's is historically a fun brand" says Tim Snyder, McDonald's digital business optimization director. "Gaming is just a natural extension of what we're doing right now with Uber Eats and delivery."
By David Kaplan, Jan 2nd
Speaking To Search Engines: How Marketers Can Drive Better Results In The Intelligent Future
Google now delivers structured answers to users' queries — meaning that consumers can get the information they need without ever visiting a webpage. What does this mean for marketers?
By Lauryn Chamberlain, Nov 8th
Yelp Expands Social Analytics Knowledge For Local Businesses
"For voice and chat, you have to have the data to handle real-world interaction," says Yelp COO Jed Nachman, speaking with Yext's Jim Steele at Yext Onward.
By David Kaplan, Nov 7th
How Brands Can Translate Their Identity To Voice Assistants
'In this intelligent transformation, what doesn't change is that marketers know their customers better than anyone else,' said Ed Doran, cofounder Cortana, Microsoft.
By Lauryn Chamberlain, Nov 2nd
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th