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Analysis Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics Following a keynote at Yext's ONWARD conference, Isbitski discussed the mainstreaming of Alexa — and the next phase of the mass shift to voice for marketers.

Lauryn Chamberlain

By David Kaplan, Lauryn Chamberlain, Jan 2nd

Analysis How Will McDonald’s Gaming Strategy Influence Its 2018 Marketing? "McDonald's is historically a fun brand" says Tim Snyder, McDonald's digital business optimization director. "Gaming is just a natural extension of what we're doing right now with Uber Eats and delivery."

David Kaplan

By David Kaplan, Jan 2nd

Analysis What The Shift To An ‘AI-First World’ Means To Brands — And To Google “We're living in a time where people are turning to their devices, not just for information, but to actually take actions for them,” said Google’s Naomi Makofsky at Yext’s Onward 17 conference.

David Kaplan

By David Kaplan, Nov 28th

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