online-to-offline
Analysis
How Petco Is Using Voice Activation To Connect With Pet Owners
Petco recognized that if it recognized as the best source of pet information and finding pet products intelligently on Alexa and the Google Assistant, that is a strategic opportunity to take advantage of, says Petco partner Alpine.AI's Adam Marchick.

Analysis
How Mobilads Is Helping Brands Like Cleanly Drive Sales Through Targeted OOH Advertising — On Rideshare Vehicles
'By extracting real-time GPS location data every 10 seconds from our vehicles and pairing it with crowd analytics data, mobilads aims to provide a level of data transparency that has been hard to quantify in the outdoor advertising space for decades,' says co-founder Niels Sommerfeld.
