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Analysis How Petco Is Using Voice Activation To Connect With Pet Owners Petco recognized that if it recognized as the best source of pet information and finding pet products intelligently on Alexa and the Google Assistant, that is a strategic opportunity to take advantage of, says Petco partner Alpine.AI's Adam Marchick. David Kaplan By David Kaplan, Aug 27th
Analysis How Mobilads Is Helping Brands Like Cleanly Drive Sales Through Targeted OOH Advertising — On Rideshare Vehicles 'By extracting real-time GPS location data every 10 seconds from our vehicles and pairing it with crowd analytics data, mobilads aims to provide a level of data transparency that has been hard to quantify in the outdoor advertising space for decades,' says co-founder Niels Sommerfeld. Lauryn Chamberlain By Lauryn Chamberlain, Aug 23rd
Retail How DUMBO Boutique Glam Expressway Quadrupled Revenue By Moving From ‘Clicks -To-Bricks’ 'A physical store helps people discover the site — and vice versa,' says founder & CEO Lindsay Stuart. Lauryn Chamberlain By Lauryn Chamberlain, Aug 6th
Analysis Why Marketers Are Prioritizing Partnerships With Microinfluencers A majority of cosmetics, fashion, and luxury retailers believe it's most effective to partner with influencers who have less than 500K followers. Are they right? Lauryn Chamberlain By Lauryn Chamberlain, Aug 2nd
Analysis How Consumers’ Use Of Voice Activation Is Evolving “Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite. David Kaplan By David Kaplan, Jul 31st
Retail Back To School Spending Set To Reach $26.5 Billion This Year The shopping season is now in full swing, with 71 percent of back to school expenditures set to occur by September 10. Here's how retailers can take advantage. Lauryn Chamberlain By Lauryn Chamberlain, Jul 31st
Retail Here’s Where Snapchat Users Shop During The Holiday Season 'For advertisers, taking a look at where your audience was during last year’s big holiday moments can inspire new ways to reach them later this year,' Snap says in a statement. Lauryn Chamberlain By Lauryn Chamberlain, Jul 23rd
Analysis Pinterest Shows Retailers How To Reach Back-To-School Shoppers "Instead of finding an item in-store and then purchasing it later, Pinterest users are discovering inspiration online and then tracking down items later, often in physical stores," says Head of Insights Naomi Grewal. David Kaplan By David Kaplan, Jul 19th
Analysis PlaceIQ: Making Location Data The Essential ‘Building Blocks’ For Marketing Decisions 'Instead of using it just to inform media decisions, we're seeing extremely advanced use cases for location data that are completely separate from media,' says Place IQ CEO Duncan McCall. Lauryn Chamberlain By Lauryn Chamberlain, Jul 11th
Campaigns How Moët & Chandon Relied On Video, Live Events To Kick Off Its New ‘Must Be’ Campaign The campaign launched in conjunction with Moët Grand Day and Rosé Day LA. Lauryn Chamberlain By Lauryn Chamberlain, Jun 12th
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Featured News
Amazon Expands SMB Ties With Launch Of Storefronts
By David Kaplan, Sep 17th
Apple's iOS 12 Allows Users To Greater Control Over Notifications -- Here's What It Means For Local Marketers
By David Kaplan, Sep 13th
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
By David Kaplan, Sep 12th