Macy’s And Etsy Partnership Based On Complementary Shopper Appeal
The department store seeks credibility with younger women, while the e-tailer needs more big retail alliances.
By David Kaplan, Jan 31st
The GeoMarketing Top 5 Countdown
This week had it all, from a new "Millennial floor" at Macy's to the big buzz around Retail Loco. Take it in!
By Lauryn Chamberlain, Oct 23rd
Macy’s Opens ‘One Below,’ New Floor In Flagship Aimed At Millennial Audience
The space will be equipped with a blow-dry bar and a selfie wall — but an updated digital strategy is what will really draw in shoppers, says Kwolia’s Anne Marie Stephen.
By Lauryn Chamberlain, Oct 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th