on-demand
Analysis
How Mobilads Is Helping Brands Like Cleanly Drive Sales Through Targeted OOH Advertising — On Rideshare Vehicles
'By extracting real-time GPS location data every 10 seconds from our vehicles and pairing it with crowd analytics data, mobilads aims to provide a level of data transparency that has been hard to quantify in the outdoor advertising space for decades,' says co-founder Niels Sommerfeld.
Analysis
Good For Groups: Yelp Partners With Gather Events Platform For Restaurant Events Reservations, Planning
"Our partnership with Gather is part of our accelerating transactions on Yelp helping to deliver on our mission to connect people with great local businesses," says Yelp SVP Chad Richard.
Analysis
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
“The business intelligence suite offers at-a-glance dashboards showing both past performance and trend analysis which helps restaurants manage their operations, adjust their staffing schedules, and tailor their marketing efforts - all in real time," says Prasad Gune, OpenTable SVP of Product.
Analysis
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
If it sounds too 'sci-fi,' consider Delivery Econ 101: 'As off-premise dining grows across the country, it becomes less economical for a delivery driver to spend 20+ minutes making a delivery for a $10 burger and fries," says Yext's Lee Zucker.
Analysis
OpenTable App Redesign Emphasizes ‘On-The-Go’ Consumers And Same-Day Discovery
“We reviewed data from diner reservations and saw a dramatic rise in people looking to dine immediately," says OpenTable SVP Prasad Gune. "Based on this insight, we have redesigned our app experience to cater to this trend."