Analysis How Plus-Size Fashion Retailer Eloquii Uses Its ‘Digital Black Book’ To Personalize Store Visits The Eloquii "Curated Campaigns" are designed to delight customers with "a visually curated, personalized experience" that encourages the customer to come in-store and shop, says Snap+Style's Anna Jensen.
News NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution “Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas.
Analysis How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests “Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International.
Retail Brick-And-Mortar Retailers’ Top Priorities: More Locations For Faster Delivery Of Online Orders New physical locations are important because 42 percent of retailers surveyed say that faster delivery of online orders is their top customer-facing priority, according to a joint NRF/Forrester survey.