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Analysis How Plus-Size Fashion Retailer Eloquii Uses Its ‘Digital Black Book’ To Personalize Store Visits The Eloquii "Curated Campaigns" are designed to delight customers with "a visually curated, personalized experience" that encourages the customer to come in-store and shop, says Snap+Style's Anna Jensen.

David Kaplan

By David Kaplan, Jun 15th

News Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks "We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview," says Placed CEO David Shim.

David Kaplan

By David Kaplan, Jun 13th

Analysis For the Best Location Data, Just Ask The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers.

By Hilmi Ozguc, Jun 12th

Analysis What Brick-And-Mortar Brands Can Learn From Target’s Recent Earnings Target's performance may have fallen short of investors' hopes, but its Q1 earnings showed movement in the right direction.

David Kaplan

By David Kaplan, Jun 5th

Analysis How GasBuddy Is Building Compelling Brand Experiences On — And Off — The Road 'As other retail sectors are closing up shop, we’re having a completely different conversation here because of the massive and growing convention of grab-and-go commerce,' says GasBuddy's Jordan Grossman.

Lauryn Chamberlain

By Lauryn Chamberlain, May 30th

News NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution “Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas.

David Kaplan

By David Kaplan, May 22nd

Analysis How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests “Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International.

David Kaplan

By David Kaplan, May 8th

Analysis Oath’s Sarah Martinez: AR/VR Is More Than A Creative Ad Format – It’s Transforming The Retail Experience "Pottery Barn and The Home Depot both saw an average of 2+ minutes interacting with their new AR ads," says Martinez. "Compare this to the standard engagement time of 13.14 seconds."

David Kaplan

By David Kaplan, Apr 30th

Analysis How The Body Shop Manages Its Online-To-Offline Marketing Email marketing and social media are the two main ways The Body Shop drives traffic to its 120 U.S. (3,000 global) stores, says GM Andrea Blieden, as it keeps an eye on voice and on-demand.

David Kaplan

By David Kaplan, Apr 5th

Retail Brick-And-Mortar Retailers’ Top Priorities: More Locations For Faster Delivery Of Online Orders New physical locations are important because 42 percent of retailers surveyed say that faster delivery of online orders is their top customer-facing priority, according to a joint NRF/Forrester survey.

David Kaplan

By David Kaplan, Mar 21st

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