Does Location-Based Advertising Have A Viewability Problem?
As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim.
By David Kaplan, Sep 7th
How McDonald’s Won Monopoly And Drove Real Money To Its Franchises
McDonald's worked with Omnicom media agency OMD and NinthDecimal to see if mobile ads could drive offline traffic and sales.
By David Kaplan, Sep 23rd
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th