Beyond Mobile Ad Spend: Near Uses Location Data To Help Brands Plan Offline Marketing
The Singapore-based company's Allspark platform gives marketers a glimpse into where customers are spending their time — which allows for improved targeting both on and offline.
By Lauryn Chamberlain, Jun 14th
Geomarketing 101: Online-To-Offline
Consumers don’t live their lives in silos. Here’s how brands are making an effort to stay consistent across all devices — and into the physical world.
By Lauryn Chamberlain, Jun 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th