The GeoMarketing Top 5 Countdown
Rite Aid's big beacon rollout dominated the week's news, as NRF16 attendees debated value of the buzzword 'omnichannel.'
By Lauryn Chamberlain, Jan 22nd
Omnichannel Is A Stupid Word — And A Necessity
Sure, the buzzword has fallen out of favor. But building seamless online-to-offline experiences has never been more crucial, execs stressed in an NRF breakout session.
By Lauryn Chamberlain, Jan 19th
NRF16: Home Depot Balances National Scale And Local Marketing With Assortment Management
The DIY chain has worked with Predictix for two years on streamlining its NatLo analytics on shopper demands.
By David Kaplan, Jan 18th
NRF16: ‘Smart Displays’ Are A Key To Mobile Success For GameStop, Kraft Heinz
Partnering with Shelfbucks helped the retailers understand shopper behavior — and communicate in a personalized way that app users won’t ignore.
By Lauryn Chamberlain, Jan 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th