TBWA Data Director: Do Agencies Need To Be At Consumer Tech Events?
It's not just a day out of the office and it's not just about playing with the the latest virtual reality experience. For TBWA Worldwide's Baker Lambert, being there is about connecting devices and data.
By David Kaplan, Jan 25th
Concept Stores And More: Target’s Plan To Compete With Amazon
At last week's NRF Big Show, Target's Mike McNamara talked about the future of shipping — and how online and offline have to work together.
By Lauryn Chamberlain, Jan 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th