Global Smart Speaker Sales Hit 11.7 Million Earlier This Year — But What About Voice Activation Usage?
The Google Home Mini and Amazon Echo Dot accounted for a combined 38 percent of global shipments in Q2 as Apple's HomePod continued to lag, says Strategy Analytics.
By David Kaplan, Sep 20th
How Consumers’ Use Of Voice Activation Is Evolving
“Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite.
By David Kaplan, Jul 31st
How Smart Speakers Are Influencing Shopping Decisions — Now
"Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.
By David Kaplan, Sep 29th
What Do People Use Smart Speakers For?
Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey.
By David Kaplan, Aug 7th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th