10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news, from Unacast's latest hire to why Microsoft and Amazon are fighting over HERE.
By Lauryn Chamberlain, Apr 8th
Citymaps Adds Web Publishing; Ex-Nokia Here CEO Halbherr Joins As Executive Chairman
The social mapping platform has struck deals with The NYT, Travel & Leisure, Buzzfeed, and Gothamist as it expands from apps to the web.
By David Kaplan, Dec 16th
GeoMinds: Now Is the Time for OpenStreetMap
There are only four worldwide map data sets: Two are owned by commercial vendors (Nokia’s HERE and TomTom). One is Google. The other is OpenStreetMap.
, Jun 9th
Interactive Mapping Services Emerge As Hot Acquisition Target
Uber, Facebook, and Apple have been digging into their wallets to get custom location data. Are AirBNB, Amazon, and Lyft likely to vie for navigation tech purchases as well?
By David Kaplan, May 27th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th