HERE Maps’ Rebranding Goes Beyond The Name Change
Mobile-based navigation is more than just getting from Point A to Point B. It's about answering complex location questions, such as 'Is there an Uber nearby?'
By David Kaplan, Aug 30th
What Makes HERE Different From Other Map Platforms?
The digital navigation platform’s German auto company backers are also encouraging additional investors from other industries — but that doesn’t mean Microsoft or Amazon will have a piece of HERE.
By David Kaplan, May 6th
Why Amazon And Microsoft Want A Piece Of Nokia’s Former Map Platform HERE
Competition among on-demand services and hyperlocal discovery means that whomever has the best location intelligence wins.
By David Kaplan, Apr 1st
The GeoMarketing Top 5 Countdown
Our top stories from the past week, from the sale of HERE to Target's beacon rollout — plus link picks from around the web.
By Lauryn Chamberlain, Aug 7th
Nokia Sells Digital Mapping Product HERE To German Automakers For $3 Billion
The deal highlights the increased value brands are placing on owning interactive mapping services — and controlling their own location data.
By Lauryn Chamberlain, Aug 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th