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Analysis HERE Maps’ Rebranding Goes Beyond The Name Change Mobile-based navigation is more than just getting from Point A to Point B. It's about answering complex location questions, such as 'Is there an Uber nearby?'

David Kaplan

By David Kaplan, Aug 30th

Analysis What Makes HERE Different From Other Map Platforms? The digital navigation platform’s German auto company backers are also encouraging additional investors from other industries — but that doesn’t mean Microsoft or Amazon will have a piece of HERE.

David Kaplan

By David Kaplan, May 6th

Analysis Why Amazon And Microsoft Want A Piece Of Nokia’s Former Map Platform HERE Competition among on-demand services and hyperlocal discovery means that whomever has the best location intelligence wins.

David Kaplan

By David Kaplan, Apr 1st

Uncategorized The GeoMarketing Top 5 Countdown Our top stories from the past week, from the sale of HERE to Target's beacon rollout — plus link picks from around the web.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 7th

News Nokia Sells Digital Mapping Product HERE To German Automakers For $3 Billion The deal highlights the increased value brands are placing on owning interactive mapping services — and controlling their own location data.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 3rd

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