Yelp Is Helping Local Merchants Win At Pokemon Go. Here’s How
The mania isn't dying down, as Yelp, T-Mobile, Wendy's, Retale, and independent SMBs are latching on to the Pokemon Go craze.
By David Kaplan, Jul 15th
Pokemon Go Mania Is Here — This Is What It Means For Location-Based Marketers
Niantic's augmented reality game is the ultimate online-to-offline experience. And malls appear to be a big beneficiary.
By David Kaplan, Jul 11th
Geo-Data Gets Gamefied In Niantic Labs’ Alliance With Nintendo On Pokemon Go
The company’s first game, Ingress, already has 7 million active users, and that’s without the global recognition of an IP like Pokemon.
By Daniel Parisi, Dec 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th