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Nielsen Catalina Solutions

Analysis Pinterest Adds Measurement Partners To Promote Proof Of Brick-And-Mortar Sales Lift On average, Pinterest users spend 78 percent more on retail overall -- now brands are promised greater insight behind those numbers from the image sharing platform.

David Kaplan

By David Kaplan, Jun 21st

News PlaceIQ Teams With Nielsen Catalina Solutions On Detailing The CPG Purchase Path Nielsen Catalina has been expanding its online-to-offline insights for CPG brands. PlaceIQ's geo-data analytics is viewed as a key complement.

David Kaplan

By David Kaplan, Nov 10th

Technology Opera Mediaworks, Nielsen Catalina Employ Offline CPG Purchase Data To Target Mobile Video Ads Mars, TruMoo, and Horizon Media have signed up for the attribution modeling effort.

David Kaplan

By David Kaplan, Jan 12th

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