Nielsen Catalina Solutions
Pinterest Adds Measurement Partners To Promote Proof Of Brick-And-Mortar Sales Lift
On average, Pinterest users spend 78 percent more on retail overall -- now brands are promised greater insight behind those numbers from the image sharing platform.
By David Kaplan, Jun 21st
PlaceIQ Teams With Nielsen Catalina Solutions On Detailing The CPG Purchase Path
Nielsen Catalina has been expanding its online-to-offline insights for CPG brands. PlaceIQ's geo-data analytics is viewed as a key complement.
By David Kaplan, Nov 10th
Opera Mediaworks, Nielsen Catalina Employ Offline CPG Purchase Data To Target Mobile Video Ads
Mars, TruMoo, and Horizon Media have signed up for the attribution modeling effort.
By David Kaplan, Jan 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th